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The creation of Gothenburg-based designer Maria Erixon, Nudie Jeans is said to hold the 'the naked truth about denim.' Launched in 2001 the Swedish label has since gained something of a cult status. The brand is renowned for its denim washes and the label has chosen to use more expensive, selvedge denim from Japanese textile factories. Nudie is inspired by the history of denim but also contemporary music and art, making for designs that are as hard wearing as they are stylish.