In 2007, Lello, Giovanni and Tania Caldarelli, three young Italian brothers, established Antony Morato.
Conceived as a trend-driven fashion brand with excellent value for price, the company quickly positioned itself as a successful player in the casual men’s sportswear category.
Supported by a youthful attitude and clearly defined look, the label has created its own, distinctive stylistic language in both its wide-ranging product design and its original communications strategies.
Launched initially in Italy, the company has garnered a loyal following of customers and quickly grown into an international competitor.
In 2011, after just five years of business, the company reached an annual production turnover of four million units of clothing, distributed in nearly 3,000 points of sale worldwide, making Antony Morato one of the fastest growing players in menswear over the latest two decades.